Chicago Law Firm SEO

Search Engine Optimization for Law Firms

Attorneys are often skeptical of using search engine optimization for lead generation. A common perception is that it’s too expensive or too competitive to “get found” on Google. In reality, lawyers can compete with a reasonable investment in SEO.

Why You Should Improve Your SEO

Here are the main purposes of good SEO for law firms:

Lead Generation:Prospects can find your firm on Google for non-branded searches, such as “bankruptcy attorney near me.”

Confirmation:When a prospect hears about your law firm, they can search for it and find it easily. Then, they can learn more about your business and contact you.

Lead generation will normally require a search engine optimization campaign, while confirmation may require significantly less effort.Either way, it’s advisable to speak with a law firm internet marketing company about optimizing your website!

On-Site and Off-Site SEO

There are two places where SEO takes place: on your website (“on-site SEO”) and off your website (“off-site SEO”). When you have good on-site and off-site SEO,

  • Your website content is relevant to what your prospects are searching for
  • The code of your website is set up so that Google and the other search engines can crawl and properly index your website
  • You have backlinks from authoritative websites back to your website.

Local SEO

Often you will hear marketing companies discuss “local SEO.” Google is focused on providing users an optimal experience. Most Internet users are interested in finding local businesses, be it a haircutter, pizza shop or a law firm.

As such, local SEO is focused on establishing the firm’s presence in online legal and business directories and in its Google business listing. So, when people search for an attorney in your town, they can find you easily instead of finding someone outside of their local area.

User Engagement

Google is interested in user engagement. It knows if someone searches for an “estate planning attorney in Chicago,” whether your website shows up in the search results, whether the searcher clicked into your website and what they did when they got there.

As such, it is important to drive users deep into your site through engaging content and to easily direct them to the content they’re looking for and ultimately to contact your firm.

As such, local SEO is focused on establishing the firm’s presence in online legal and business directories and in its Google business listing. So, when people search for an attorney in your town, they can find you easily instead of finding someone outside of their local area.

Success Story

How did LawFull Attorney Marketing help one personal injury law firm go from page 10 on Google to page 1 in 30 days? Ask us today—we’d be glad to share what we did!

If you believe your law firm could benefit from search engine optimization, contact us today. We’d be happy to discuss your needs and develop a strategy tailored to your law firm