Google Ad Campaigns
Google Ads for Your Law Firm
Have you searched for anything on Google lately? If you’re like most people, you probably use it on a daily basis. And, you’ve probably noticed that there are always relevant ads at the top of your search results.
In order to get to the top of search results, these businesses have paid for a Google ad campaign. A Google ad campaign, or PPC (pay-per-click) is often a great way to gain exposure, advertise your business, and get more website visitors. Law firms often benefit from this type of advertising. It instantly propels you to the top of the page—as long as you’re willing to pay.
How Much Do Google Ads Cost?
It depends on the keywords that your prospects are searching for. Buying ads for a practice area like personal injury can be extremely expensive. A single click can cost $150.00 or more!When this is the case, it’s important to have an experienced paid search specialist on your side.
Fortunately, the vast majority of practice areas don’t cost nearly that much for clicks.And, in many cases, the amount you pay for a click can be controlled.
Additional Benefits of Google Ad Campaigns for Law Firms
Many law firms like Google ads because they offer the best insight into a firm’s return on investment. Google ad campaigns, when managed correctly, can be analyzed in-depth. This provides valuable information on a firm’s return on investment (ROI).
Google ads can be highly effective when done correctly! To discuss whether paying for ads on Google is right for you, reach out to LawFull Marketing for a free consultation.