Internet Presence Audits
Is Your Law Firm Website Effective?
Law firms often “don’t know what they don’t know” when it comes to marketing. Most lawyers are too busy practicing law to invest the time to learn digital marketing. That’s OK! It’s always a good idea to focus on what you do best, and delegate the rest.
As such, LawFull often conducts Internet audits of our clients’ digital presence. An audit is the first step to identifying your marketing weaknesses and developing your marketing strategy.
“Prescription before diagnosis is malpractice.”
Steve Fretzin, author of ‘The Ambitious Attorney’
What Is a Law Firm Website Audit?
What’s an audit, and why do you need one? The audit will address multiple elements including, among others:
Website technical performance
- Website menu/navigation
- Website page speed and mobile compatibility
- User interface and experience
- Website content
- On-Site Search Engine Optimization (SEO)
- Off-Site SEO
- Keyword analysis
- Review of Google Properties
- Social Media
Upon completion, your law firm will have numerous concrete recommendations how to enhance its online presence. Without an audit, it’s difficult to know what to improve and what’s already working well. But with an audit, you can make informed decisions about where to invest your time and money.
In addition, the audit can provide concrete ideas of online channels that your firm can utilize to market itself. That may include an enhanced website, an email newsletter campaign, and paid Google or Facebook ads.
Get in touch with us today if you think your website needs improvement. As experts in digital marketing and the legal industry, we’re well-positioned to help you out. We look forward to hearing from you!