law firm website content writing
Website Content for Lawyers
Are you looking for someone knowledgeable about legal issues to write your law firm website content? You’re in luck: at LawFull, we have a team of attorneys who excel at writing website content. We specialize in writing website copy that will engage readers and encourage them to get in touch with your law firm. We can write your:
- Website content
- Blog and journal articles
- Press releases
- Social media posts
With a knowledgeable writer in charge of your website content, you’ll be able to build a strong online reputation for your law firm.
Build Your Online Reputation with SEO Legal Content
If you want to show up on search results, your website needs search engine optimization (or SEO). To meet the standards of the Google algorithm, all law firm website content should be relevant, deep, exhaustive, and optimized.
Is Your Law Firm’s Website Relevant?
If you want people to find you when they search, for example, “lawyer in [your city]” then you need to optimize for that search term.
So, how do you find out what your audience is searching for? You simply have to do keyword research. This will help you determine what is and isn’t relevant for your website.
At LawFull, we work with you to identify your FAQs and to write your answers in an easy to read format. This ensures that each website visitor has a good experience when they visit your site. It increases the odds that they’ll take the next step and contact you.
Do You Provide Deep, Exhaustive Content to Inform your Readers?
Google’s goal is to provide its users the best information on the Internet in response to the user’s search. Our job is to show Google why your web page deserves to be in the top 10 search results for its topic.
With the old, outdated website content model, you might find:
- Multiple practice areas listed on a single web page
- Short, brief descriptions of practice areas
- Short blog articles
This model is outdated and will never get your law firm the exposure on Google that it desires. We’ll give you up-to-date website content that makes the most of Google’s current algorithm.
And, Is Your Website Optimized?
The content on your website must match the “code” built into the back of the web page. Content without code is ineffective and vice versa. Yet most law firms have no idea how to optimize their content. LawFull takes the guesswork out of the equation.
Failure to optimize website content is a common issue for law firms and other small businesses. This often is the case when a website is developed by a graphic artist. They know how to put images on the web, but know little about how to optimize a website.
Want Stellar Website Copy? You Need Attorney Content Writers.
Not all writers understand the legal industry. LawFull uses attorneys to write the content for our law firm website clients. Our attorney writers not only excel at the technical aspect of writing content, they also have years of experience writing copy for websites.
Psychology of Website Content
Having good written content is only half the battle. If a website visitor lands on your web page, reads the content, and then leaves, your content has provided valuable information to a visitor— which is great, don’t get us wrong. But it failed to “convert” the visitor to a prospect.
So, your website needs to guide your visit to where you want them to go. This should be the main focus of any small business website. Your website needs to provide the following, in order:
- Relevant information
- Evidence of your successful results or a testimonial
- A call to action
Is your website in need of a refresh? Allow our attorney content writers to create new copy for your website! Feel free to get in touch with us today.