Are you wondering whether you should invest in a law firm email newsletter or in your firm’s social media presence? Check out this short article to learn why law firm email newsletters are better than social media posts. In short,…
Google Local Service Ads for Attorneys: Are you Google Screened?
There is a Google feature for attorneys that not many attorneys are talking about yet because it has not been rolled out nationwide. However, it could change the legal marketing landscape entirely. It’s called Google Local Service Ads for Attorneys.…
Branded Search for Law Firms: The Importance of Owning Your Name
In the early days of competing for web traffic, owning your brand in search was treated as a given—and one that wasn’t especially important. Topical search got all the attention for two reasons. First, anyone searching for your law firm…
Facebook Marketing for Attorneys
Law firms have long used Facebook for brand building and lead generation. In the past several years, organic posting on Facebook hasbecome less effective. This leaves law firms the choice of continued organic posting or paying for ads on Facebook.…
Marketing Ethics for Lawyers to Follow in 2020 and Beyond
Advertising and marketing have always played an important role in increasing a company’s brand awareness and in helping them acquire new customers to reach their corporate financial goals. Law firms are no exception. With the increasing competitiveness among law firms,…
Why You Should Invest in your Marketing Before Selling Your Law Firm
Americans are aging. According to the Census Bureau, by 2030, when the last baby boomers reach 65 years old, the older population will make up 21 percent of our total population, up from 15 percent. The average age of attorneys…
YouTube for Law Firms – Top 12 Tips for Successful Attorney Videos
Before I began marketing for other attorneys, I was a long-time attorney and I used YouTube to generate leads for my law firm. So, you’re learning here from someone who has gone through it. Check out this blog on my…
How to View your Website Code and in Particular your Title Tags
Law firms often ask me to audit their Internet presence. They’re often confused why they’re not getting found on Google. One of the first things I look for is a proper title tag on their website homepage (and other web…